One day at the Sentinel, I pitched an idea for a joke video about my busted, old Civic for an April Fools joke. One weekend I took home one of the Canon’s and shot a bunch of ridiculous footage of me in aviators acting like a caricature of the typical interviewee in our weekly videos. I followed the workflow as closely as I could, creating a photo gallery, a video, a fact sheet, and a billboard image. Our marketing team got an ad buy from Honda to correspond with the video post, and we launched the video on April 1, 2008.
The video was shot with a Canon GL1 and captured and edited in Premiere Pro. Graphics within the video were created in Illustrator and Photoshop.